Client development and retention have their foundation in solid networking and communication skills. These days, networking and communication take place not only in person, but through the Web. This session will explore the various social media tools which have a proven track record of producing positive results. You will learn how innovative lawyers have successfully utilized social media as part of their client development and retention toolkit. The use of social media in the substantive practice of law will be explored as well. The numerous ethical pitfalls against which you must be vigilant when using social media -- whether on behalf of your clients or your firm -- will be covered in this session.
Co-sponsored with the following PA Bar Association's Committees:
Legal Career Transitions Committee
Large Law Firm Committee
Young Lawyers Division
Recorded in November 2023.