Ready for 2025? It's certainly promising to be another interesting year. Technology continues to evolve at a rapid pace. The conversation on various workplace models carries on. Through it all, the legal world is tied to every change, and it's more imperative than ever for attorneys to stay informed.
At PBI, our goal is to help you do just that with timely CLE and helpful blog posts. So here are 3 major trends to keep an eye on in the coming year.
Artificial Intelligence. It should come as no surprise that AI tops this list. Ever since its conception, it has continued to learn and adapt at an almost frightening speed. However, embracing change rather than resisting it always get you farther in the end--the American Bar Association found that firms bringing AI into the fold saw a 20% increase in productivity back in 2023. However, the majority of attorneys surveyed were unsure about AI or had no interest in purchasing it. Over a year later, is it time for a change in perspective?
One thing is certain: AI is going to inspire new laws and affect current ones. Even if you have zero interest in integrating this technology into your firm, you can't close your eyes to it completely. PBI offers quite a few on-demand courses on the subject, aiming to keep you informed on how artificial intelligence is influencing society, being integrated into practices, and much more. Check them out here.
How can AI be applied to legal work? It can streamline tedious work such as drafting contracts, reviewing documents, and analyzing case law, freeing lawyers up to deal with more pressing matters. Some predict AI could become virtual legal assistants who enhance client services in new ways. In a competitive industry such as law, AI can offer a much-needed edge over the competition.
Take it from this creative marketer who initially resisted AI and now fully embraces it--it really can enhance your workflow or help you out of a rut. Keep an open mind in the coming year as AI continues to evolve and demonstrate what it can do.
Flexible Work Models. Since Covid, remote work is coveted by many, and hybrid work has taken law firms by storm. Many young professionals are prioritizing flexibility. Offering a hybrid work environment is a smart way to attract top talent to your firm. It's worth it for attorneys to keep an eye on the advancements made, and what's yielding positive results.
For example, leveling up your technological skills and mastering virtual collaboration tools ties in with successful remote work. Apps such as Microsoft Teams, Slack, and Zoom can help you stay connected with your team and maintain a presence in your firm. Project management software, such as ClickUp or Monday, promotes organization and accountability. If you'd like to take your tech skills up a notch, check out our ongoing CLE series "Technology 101 for Legal Professionals," which covers various topics of value to attorneys.
Of course, being a lawyer is about building relationships--between your client, your coworkers, and your fellow lawyers. When you want to forge lasting connections, nothing beats being face-to-face. Hybrid work is certainly the best of both worlds in that respect.
The legal landscape must continue to be innovative and adaptable as the workplace continues to evolve and settle into a "new normal."
Client Expectations. As we abandon the mantra of "this is the way we've always done it" and try new things, client expectations continue to change as well. This shift in technology has put traditional hourly billing models under a microscope. Clients are now seeking greater transparency in legal costs, with a preference for flat fees or value-based billing. This will encourage a focus on efficiency and results. Like anyone else, clients also value flexibility and might seek the option for remote consultations. Proactive communication is a pillar of the attorney-client relationship.
With everything going digital, clients will also expect robust cybersecurity measures to keep their information safe, and more tailored legal solutions that address their specific needs. A more personalized approach to each case will leave clients satisfied. Firms who prioritize client satisfaction experience higher retention rates in the long run. And who doesn't want to keep their clients happy?
What trends are you keeping an eye on as we head into the new year?
As always, thanks so much for reading Raising the Bar! Have a wonderful holiday and we'll see you in 2025!
